Private Pitch
November 2026
HYPERNÜ / FOR DEJAN & YASIN
01 / 07
Private Pitch
The Reveal
HYPERNÜ / FOR DEJAN & YASIN
02 / 07
HYPERNÜ / Private Pitch
The Name
NU means NOW.
“Nu” is Swedish for “now.” The Ü is our brand styling.
01 / The energy
HYPER
Intensity and energy.
02 / The Swedish root
NU
Recovery, urgency, and now.
HYPERNÜ / FOR DEJAN & YASIN
03 / 07
HYPERNÜ / Private Pitch
The Two-Dot Mark
THE SPACE
BEFORE
YOU GO
The gap stands for the instant between planting and pushing off.
HYPERNÜ / FOR DEJAN & YASIN
04 / 07
HYPERNÜ / Private Pitch
The First Application
HEEL FIRST
HYPERNÜ / FOR DEJAN & YASIN
05 / 07
HYPERNÜ / Private Pitch
The Boot Concept
Lateral upper
Lattice and cable layout
Medial upper
Smooth strike zone
Soleplate
Mixed stud geometry
HYPERNÜ / FOR DEJAN & YASIN
06 / 07
HYPERNÜ / Private Pitch
Beyond The Boot
BEYOND THE BOOT
Same mark. Different scale.
Web domain / secured
HYPERNÜ.COM
Web domain / secured
HYPER-NU.COM
Instagram handle / secured
@HYPERNUOFFICIAL
HYPERNÜ / FOR DEJAN & YASIN
07 / 07